Rx EDGE is the leading provider of direct-to-consumer marketing solutions delivered in retail pharmacies. When direct-to-consumer pharmaceutical advertising began in 1997, the most frequently deployed media vehicles were television and print. Rx EDGE was launched in 2000 to provide pharmaceutical marketers with an in-store alternative for their DTC marketing efforts.

Since its introduction, the Rx EDGE network has grown to more than 18,000 drugstores, supermarket pharmacies, and mass supercenter pharmacies. They have implemented over 200 programs for clients that include the leading U.S. pharmaceutical companies.

Pharmacy First represents the only network of independent pharmacies participating with RxEdge. Pharmacy First network members readily participate in a variety of these DTC efforts. And as usual, any revenue generated from this goes right back to the pharmacy!